Explore Sequoia Fund's Q4 2025 analysis of Universal Music Group's growth and AI strategy. Read the full shareholder letter ...

Verizon has been testing a new “value proposition” that’ll launch in the first half of 2026. It likes the early feedback it’s ...

Stahl Recruiting explore how to attract executive talent and how the right executive value proposition (EVP) can help.

Redefining a value proposition requires a service model and operating structure that can deliver coordination at scale, says Scott Winters.

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...

Much of the discourse around AI, especially in the business press, relies on occupational and task exposure models: if GenAI can write copy, analyze data, or summarize legal documents, then marketing ...

As healthcare costs continue to rise and margins remain under pressure, Houston-based Memorial Hermann Health System is leaning into value-based care and direct-to-employer strategies to slow spending ...

Cindy Machles is CEO and Co-Founder of Glue Advertising & Public Relations and a recognized expert in global branding and entrepreneurship. The world of work is being rewritten in real time.

Can everyone in your company articulate your value proposition consistently and concisely in 30 seconds or less? O.K., that’s a difficult question for any company to answer “yes” 100% of the time. Let ...

Shake Shack has long positioned itself as a premium burger chain — not merely fast casual but, as founder Danny Meyer described it, “fine casual,” using ingredients equivalent to those used in ...