When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. PORTSMOUTH, NH—A new survey from Hub indicates that younger viewers in particular are becoming ...

PORTSMOUTH, N.H.—As linear TV channels battle streaming services for viewers, Hub’s annual “Decoding the Default” survey found that many viewers began watching TV using a SVOD services like Netflix ...

As viewers increasingly adopt ad-supported streaming, they find the ad experience is better than it used to be. Hub’s semi-annual “TV Advertising: Fact vs. Fiction” study shows that more viewers than ...

Today’s consumers typically use four or more streaming services. For providers, reducing churn is now the top priority – and engagement has become a stronger indicator of brand health than subscriber ...

Hub Entertainment Research has released a report in AI in Entertainment. Aiming to understand both the impact and perception of AI tools in the media and entertainment industry, the report explores ...