Lens Live is the e-commerce retailer’s latest discovery-focused feature, part of a strategy unveiled last year by Amazon CEO Andy Jassy to “reinvent” customer experience with generative AI. The basic ...

Amazon is taking its Lens visual search to the next level with the debut of Lens Live, which will automatically scan items pictured on websites and social media feeds to produce real-time product ...

The new feature builds upon Amazon’s existing Lens tool by adding instant product recognition as users point their cameras at items in the physical world. Lens Live displays matching products in a ...