To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

Unlike virtual reality's made-up world, augmented reality adds graphics and sound to real-life places and scenes. WSJ's Katherine Boehret offers a peek into this tech trend.

In recent years, the term "augmented reality" (AR) has gained increasing prominence across various industries, from gaming and entertainment to retail and healthcare. However, one sector that is ...

BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where youre already looking. In this video, Nik Miles explores BMWs Augmented ...

Chances are your first introduction to augmented reality (AR) was in the 1986 movie Top Gun where our fighter pilot heroes fly planes with heads-up displays that let them monitor their planes and ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Instances of AR failure: (a) Over a period of few frames, virtual objects drift in the virtual world due to tracking failure. (b, c) Virtual objects (tables and chairs) shift globally due to ...