Customer data platforms (CDPs) have an identity crisis. Ten years after they first emerged, CDPs finally got their nod from Gartner — a birthday gift wrapped in validation. But something’s off. Once ...

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For the 2026 reporting cycle, CDP is introducing updates to clarify reporting expectations, expand environmental topics, and better align disclosures with emerging global frameworks. The updates below ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

Environmental disclosure platform CDP has published its 2025 A List, recognising nearly 900 companies and cities taking steps ...

GTX Solutions, a San Diego-based firm founded in late 2023, specializes in making customer data actionable for organizations. The company focuses exclusively on helping businesses implement and ...

Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges. As customer data platforms (CDPs) continue to evolve, zero-copy ...

In the high-tech world we are inundated with TLAs (Three Letter Acronyms). CDP (continuous data protection), ILM (information lifecycle management), SRM (storage resource management) – pick your ...

We need to clear up some confusion around the “cookieless future.” The predominant view says first-party data will become the only currency that matters in digital marketing. But that’s not how it’s ...