As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

As a child of the Great Depression, my father used to keep what he called a “BS account” at the bank. Every month, he contributed money to this savings account and whenever it reached a certain level, ...

There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.

Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they purchase with the all-important ‘why’ of the purchase. The sweet spots in ...

To demonstrate the portal's capabilities, Instacart has released "The 2025 Consumer Snapshot," analyzing actual purchase behavior. The snapshot separates hype from reality, identifying four durable ...

Learn how the income effect and the substitution effect shape both consumer decisions and demand as incomes and product prices change.

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...