Blood is about to be drawn in the increasingly tense razor war between male grooming super power Gillette and a rejuvenated Wilkinson Sword. In preparation, Wilkinson Sword is sharpening its blades ...
For the past two years, the world’s razor industry has been as mundane as the daily chore of shaving. Since Wilkinson Sword launched the four-bladed Quattro razor in 2002 and thereafter blunted rival ...