To celebrate 3 million pets tested, Wisdom Panel™ teams up with Adopt-a-Pet.com to help pets find their forever homes with the 3 Million and More grant The 3 Million and More grant comes as Wisdom ...

In honor of Adopt a Shelter Cat Month and the new Complete for Cats DNA test, the Wisdom Panel™ Brand announces $30,000 donation to support cat and kitten adoption VANCOUVER, Wash.--(BUSINESS ...

Wisdom Panel on Wednesday announced a new breed detection system for its BCSYS dog DNA test kits. BCSYS, which stands for Breed Classification System, offers "the most accurate and comprehensive ...

Discover your pup’s lineage and make better life choices with genetic testing by Wisdom Panel. Simply swab your dog’s cheek, send in a sample and Wisdom panel will give you a breakdown of their breed ...

BOSTON - What's in a breed? Turns out pet owners are willing to shell out a lot to find out. Market research shows pet DNA testing is a more than $345 million industry on track to jump 85% by 2030.

There comes a time in every rescue or mixed-breed dog owner's life when you begin to wonder: What's this mutt? (See also: Are they actually part dachshund, or have all my wiener jokes been way ...