Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Augmented reality and virtual reality are about a lot more than playing games on the couch. The companies Fast Company is honoring in this category reflect that, with AR and VR tools for medicine, ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Extended reality technologies, encapsulating augmented reality (AR), virtual reality (VR),and mixed reality (any blend of VR and AR) use digital information either overlaid onto elements from the ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...