Why more consumers prefer AI-enhanced shopping - and still expect the human touch

Consumers are favoring brands that leverage AI agents to deliver transparency, confidence, and highly personalized assistance.
Business Wire

Brands Poised for Growth: NIQ Identifies the Strategies Behind 2025’s Top Performing Innovations

New analysis of 70,000+ manufacturers reveal the practices that double a brand’s chances of sustained sales growth. CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer ...
Forbes

Today’s Data Isn't Enough: Why Predictive Data Is Key To Marketing Success During The Holidays

The 2025 holiday season is already shaping up to be like no other. Inflation, tariffs and rising political tensions are all weighing heavily on consumer confidence. Retailers are questioning whether ...
Morningstar

Bright Mountain and consumr.ai Announce Strategic Partnership to Advance AI-Driven Research and Media Intelligence

consumr.ai is a cutting-edge consumer intelligence platform that converts observed digital behaviors (extracted from social platforms such as Meta, TikTok, Pinterest, Snapchat, LinkedIn as well as ...
Nature

Consumer Choice Modeling and Preferences

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...
Nature

Consumer Behaviour

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...