Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

For the CEO, emotional intelligence is not optional; it is the difference between a customer who feels valued and one who ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Samsung has unveiled its latest innovation in mobile technology: the Personal Data Engine. This groundbreaking feature is designed to enhance user experiences by combining advanced AI personalization ...

AI is a trending topic among consumers, business leaders and marketers. While the newer, sexier elements — like content or creative generation — may seem the obvious places to focus, the greatest ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

What you need to know: Every time we register a SIM card, apply for a job, or download an app, we leave behind digital traces of ourselves If a stranger knew everything your phone knows about you, ...