TL;DR AI search has quietly changed how enterprise buyers research vendors, how consumers form brand preferences, and how ...

Whenever I hear about consumer data tracking, my half-century-old brain dredges up that Hall and Oates hit called "Private Eyes" with the refrain "they're watching you." I don't mean to incite Big ...

Many organizations talk about being data-driven, yet consistently sideline data when it challenges intuition or convenience.

THANK YOU ERIC. STUDIES SHOW NEARLY ALL AMERICANS TRACK AT LEAST ONE THING DAILY, WHETHER IT’S THEIR WEIGHT, THEIR SLEEP, OR THEIR SPENDING. AND NEW MEXICANS TRACK THEIR PERSONAL DATA THE MOST IN THIS ...

We live in a reality where numerous apps freely collect our data. Whether it is for improving its algorithm or to make it function, our data is there for the taking. Weather apps, for example, require ...

If your smartphone stays on your bedside table overnight, it stays busy long after you fall asleep. Even while it appears idle, your phone continues to send and receive data in the background. Some of ...