The false lash market has increasingly prioritized convenience and fleeting aesthetics over comfort, wearability, and long-term lash health. Addressing this industry shift, Jetzi introduces a new ...

In this lash tutorial, Sonjdra, a makeup artist based in Vancouver, Canada, shares tips and techniques for achieving ...

What is the trick to putting on false eyelashes? Whether you’re a self-proclaimed beauty expert or prefer the natural look, everyone agrees that applying false eyelashes is intimidating. It’s ironic ...

Heroine Make's waterproof Long and Curl Mascara Super WP is made with lightweight fibers to promote curl and length. Promising review: "I love love love this mascara. I’m an everyday false eyelash ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Magnetic eyelashes are my product of choice, whether it’s using the ones that adhere with magnetic ...

While it can be intimidating, applying fake lashes isn't as hard as you might think. It'll be even easier if you keep these tips in mind! To start, use an eyelash curler to lift your natural lash and ...

Fake eyelashes can instantly transform your look, making your eyes appear larger, fuller, and more expressive. From celebrities on the red carpet to everyday users, many rely on them for special ...

Which false eyelashes are best? It’s always the smallest details that help to sell a transformation and even something as minor as a false eyelash can make or break an entire look. There are a ...

Do you feel naked on a night out without getting lashed up before leaving the house? It seems more and more of us are seeing false eyelashes as a beauty staple as sales of the flirty accessories are ...

Fluttery eyelashes are the pièce de résistance of beauty. Whether going au naturel or looking to make a statement alongside smokey eyeshadow, feathery strands, quite literally, go a long way. And for ...

NEW YORK CITY -- I usually associate magnets with my fridge... not my eyelashes! But this beauty trend finally pulled me in... ha! Get it? It's no secret that I love the look of false lashes but ...