Google's AI shopping tools will now let you virtually try on clothes using your own photo, the tech giant announced Tuesday at its I/O developer conference. Why it matters: AI is reshaping how we shop ...

Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Google Shopping released a suite of AI tools last week for fashion and beauty products to help shoppers better visualize items and inspire them to buy. U.S. mobile users can use Google's vision match ...

Google debuted an AI-powered shopping experience on Tuesday to inspire more reliable purchases and shop on users' behalf. AI Mode combines Google’s Gemini and Shopping Graph to allow shoppers to use ...

Google isn’t planning to take a cut of purchases made through its Gemini AI chatbot and search results. Instead, it plans to ...

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Google announced on Thursday that it’s launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that ...

Lilian Rincon showed how Google Shopping can price compare and more. Google is unveiling new tools to make price comparing and purchasing even easier as the holiday shopping season gets underway. A ...

Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google ...

Google announced at Google I/O 2025 that it is adding multiple AI-powered features for online shoppers, including a new visual panel in Google Search’s AI Mode, personalized price tracking ...