Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these ...

Minneapolis — What’s the right metric to measure a news organization’s success? A panel of news leaders, most representing small, local outlets, proposed answers to this question in a breakout session ...

As a leader of a nonprofit, advancing your mission depends on delivering meaningful impact with every program you implement. But how do you measure whether a program is truly effective, and what ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Brand visibility is replacing rankings as the most important metric in SEO. AI search engines now answer questions directly – often without a single click to a website. If your brand isn’t mentioned ...