The Digital Ruckus, a Greenwood, South Carolina-based advertising technology company serving clients across the Piedmont region including Greenwood, Abbeville, Laurens, McCormick, and Columbia, has ...

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

Onetag has acquired Aryel to integrate immersive creative formats into its platform, combining quality media, AI-driven ...

Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...

The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a broader point.

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...