An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

True patient-centricity will drive commercial success as CGT moves beyond first-generation therapies. Current timelines in CGT, from diagnosis to treatment, can exceed six months, often compounded by ...

Right now, the big limitation with BTC is that only NuFish are publishing the numbers. That means, at the moment, a BTC ...

Susan Petterson finds herself in a most unusual situation as the sister of Tony George, the headmaster of the Kings School, ...

As 2026 unfolds, portfolio managers and strategists across the Natixis Investment Managers complex see an investment landscape defined by normalization, resilience, and select opportunities. The ...

Have we returned to the mechanics and routines of life? Sure, but we haven’t really returned to our specific, brand-loyal ...

Amazon’s AI shopping pilots raise consent concerns as off-platform product is scraped, highlighting power imbalances between ...

Receptiviti Launches Loquent Applied Insights ? A New Suite for Turning Language Into Decision-Ready Behavioral Understanding "At its core, Loquent Applied Insights reflects decades of research into ...

A business professor has found that effective marketing can often mean discouraging the wrong customers rather than convincing everyone to buy.

When teams reach the stage where functional metal parts are required, CNC machining often feels like an obvious next step.