Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Growth is about precision. Leaders who focus on customer intimacy, smart partnerships, cash discipline, and purpose will ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

Learn how smart mobile push notifications keep users coming back, driving better engagement and retention in today’s mobile-first landscape.

The use of AI amplifies the strengths of frontline staff and supports the dynamic nature of in-store service. Through smarter ...

Birdzi has introduced Journey, a new solution that enables grocers to automatically create customized shopper journeys.

E-commerce is as popular as ever before, and the return rates that come with it are growing fast. During the post-holiday ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...

Bain & Company today announced the appointment of Aaron Cheris as global head of its Retail practice. The move underscores the firm's commitment to helping retailers navigate rapid industry change ...