The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

The Observer could not be in a “more positive position” to head into its first full year of ownership by Tortoise, according ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

A new state website lets California residents fill out a few forms to keep their personal data from being tracked or sold by data brokers.

Intuit scales its SMB Media Labs to a self-service model via The Trade Desk. Learn how deterministic data and "privacy-first" ...

The first wave of this advertising trend emerged last year. Polaroid and Heineken both launched billboard-centric campaigns ...

Burzio, who doesn’t sell her products on the retail giant’s site, soon discovered that Amazon had duplicated her product ...