Start-stop is a relatively small feature with a dense engineering stack behind it. Modern systems tie together the engine control unit, starter-alternator hardware, beefed-up 12-volt or ...

GM faces a choice on automatic stop-start after EPA rule changes. Should the automaker kill the feature or give drivers ...

Divisive? Yes. Saves fuel? Yes. Universally hated?

Fed up with your truck "dying" at every red light? A massive 2026 EPA rule change just stripped $2,400 in incentives from auto-start systems. Now, Silverado owners are demanding a permanent software ...

The Trump administration is eliminating a credit for automakers that install start-stop engine technology. Start-stop systems, which temporarily shut off idling engines, were first used in the 1970s ...

Learn how to build visibility gates, embed shared OKRs, and align product, PR, and content teams for AI-driven search.

This week I am back behind the wheel of the Volkswagen Taos, this time the 2026 Taos SE forward-wheel drive variant. Heavily refreshed in 2025, it arrives for 2026 with only minor tweaks ...

Fuel efficiency remains a key consideration for car buyers amid fluctuating fuel prices and rising commuting costs. Higher mileage can help lower long-term ownership expenses, and improvements in ...

We contacted automakers for their take on this hot-button issue (no pun intended) and got some surprising responses.

Extended warranties are widely debated in car ownership. Some drivers feel they saved thousands. Others feel like they paid ...

Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.

L.A. traffic is brutal, so we decided it made, er, sense to drive most of the city in a ZR1.