Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

PayPal today announced the launch of PayPal's Transaction Graph Insights & Measurement program, providing merchants & advertisers with a unique, cross-merchant view into real shopper behavior, ...

COP30 in Belém, Brazil, closed with high expectations and mixed results. Delegates rightly celebrated the Belém Political ...

Living cells pay a hidden energy price not just to run chemical reactions, but to keep them on track and block all the ...

New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and ...

They decide to risk a certain amount of money on each trade, but when they open MetaTrader or another platform they are not ...

As the Institute’s first VP for energy and climate, Evelyn Wang ’00 is marshaling MIT’s expertise to meet the greatest ...

What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human ...

When it comes to CMNs, retailers and marketplaces hold the key advantage thanks to shopping and transaction-level data.

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...

Amanpal Dhupar, Head of Retail at Tredence is an experienced retail analytics and AI leader with over a decade of expertise ...

A group of tech executives, app developers and Silicon Valley philosophers is seeking to streamline the messy matters of the ...