While investors are focused on a potential blockbuster deal, the streamer's biggest growth driver is hiding in plain sight.

The streaming giant's management team has made another successful pivot.

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

High valuations and fierce competition from diverse technology and media corporations may restrict future gains.

Netflix's expanding advertising business and ability to raise prices could fuel additional revenue growth, CFRA Research said. The research firm upgraded the streaming giant to buy from hold. Analyst ...

YouTube just crossed a massive financial milestone. Fresh numbers from Alphabet show the video giant pulled in over $60 billion in revenue during the last fiscal year, edging past Netflix on a yearly ...

Netflix hopes the special sauce of their newly expanded expanded Ads Suite with assists from Amazon and Yahoo DSP will make CTV look different. This balance of data and technology, making things ...

The true crime genre has long relied on an understanding with the viewer: we accept a certain level of artifice in exchange for the truth. We tolerate shadowy silhouettes, distorted voices, and ...

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

The use of AI in modern media can only be referred to as hotly debated, with most people coming down on the anti-use side, defending the artists and writers whose work is stolen in the process of ...

While Netflix opted for a “stick” approach—systematically blocking unauthorized users and requiring device verification—The New York Times is focusing on voluntary incentives. During the company's ...

AI chatbots for business have shifted from simple support tools to frontline revenue engines that engage visitors the moment they land on a site. By combining natural language processing with ...