Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

SAP's Impact Measurement and Valuation (IMV) framework translates complex ESG data into monetary values, helping energy firms ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, announced an expansion of their ...

Leaders are moving away from chasing the next tool and are instead intentionally orchestrating AI portfolios engineered to ...

NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Kodiak, the Park City, Utah-based brand known for its ...

Building on years of collaboration, this next phase of the partnership will incorporate Roku data in Nielsen’s advanced campaign measurement and outcome solutions. New multi-year deal integrates ...

Analyze the CGDV ETF: strategy vs. “dividend value” label, returns vs. SPY, earnings growth, valuation risk, overlap, and low ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Markets: Global equity markets advanced through the third quarter of 2025 as tariff anxieties gradually eased, central banks ...