When video game technology talks about innovation, it usually gestures forward, toward disruption, toward what’s next and how everything has changed. The story of WOWCube does not begin there. It ...

There’s something special about the gadget that “just works.” Technology can open opportunities for those devices but also complicate and weigh down products that have done just fine without things ...

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Unity CEO Matthew Bromberg revealed during an earnings call that the company is preparing to unveil a beta version of 'a new Unity AI that eliminates the need for coding' at the GDC Games Festival in ...

Unity AI will soon be able to create complete video games via natural language prompts. This is promised by Unity CEO Matthew Bromberg, according to the industry magazine Game Developer in an ...

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Shares of video game engine developer Unity Software (NYSE: U) have been sent through the wringer over the past two weeks. In late January, the stock crashed after Alphabet unveiled Project Genie, an ...

Recently, Alphabet’s Google unveiled Project Genie, an AI-powered tool that can build, explore, and remix interactive virtual worlds from text and images, sparking concerns about new competition for ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

The Game has relinquished his self-appointed “best rapper from Compton” crown to Kendrick Lamar. Game appears to pass the title to K.Dot on “Whatever,” the intro track to his new mixtape Gangsta ...