Returning to Indigenous communities, we can see how a project like iDetroit could be used to amplify untold stories, ...

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

After the case was initially dismissed, a judge has ruled on appeal that RuneScape gold pieces are real property that can be ...

New research reveals Warren Buffett’s returns were driven by quality companies and intangible assets—not traditional value investing.

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. In an era of rapid globalization, economic growth has come with trade-offs. To make ...

Abstract: Taking grass cloth embroidery as an example, explore the direction and strategy of cultural and creative tourism product design to enhance the brand value of intangible cultural heritage ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight In an innovation-driven economy, intangible assets such as patents, trademarks ...

At the American Bazaar’s Leadership @ Inflection Points conference, the Brown Rudnick partner challenged leaders to stop chasing “bright shiny objects” and start uncovering the unseen assets that ...

The debate of tangible vs intangible branding is over: alignment is the only strategy. Tangible assets are the proof; intangible assets are the promise. We introduce the Consistency Multiplier ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight It will not take much to persuade most readers of IAM articles that ...