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To understand the link with media buys, advertisers need to analyze the digital ecosystem view it as one cohesive strategy where brand reputation, search visibility, and customer trust are tied ...

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This concept isn’t new—in fact, it is the essence of representational state transfer (REST). Instead of converting to a ...

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Introduction Shared decision-making (SDM) requires that individuals are correctly and smoothly supported to make decisions. However, in Japan, development of decision aids (DAs) to support ...