Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. The ...

The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, increasing market volatility and a fundamental shift in what we expect ...

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

NEW YORK—The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its 2026 Annual Leadership Meeting. “While ...

Speaking to The PIE during a delegation visit to India, vice-chancellor Peter Edwards and global engagement director Ashar Ehsan unpacked Aberdeen’s ambitions around mobility, employability and the ...

Python physics explained: tides and their mathematical model. Learn how tidal forces work and how to model them step-by-step in Python using clean math, simple assumptions, and clear visual intuition.

The Securities and Exchange Commission staff has issued fresh guidance on its marketing rule, giving RIAs more clarity around using testimonials from certain disciplined individuals and more ...

The marketing landscape is experiencing a seismic shift. Retail media networks are projected to be the fastest-growing advertising channel through 2027, with annual growth exceeding 20%, according to ...

Marketing mix models often fail because insights stop at analysis. Here's what it takes to turn MMM into a decision-driving capability. Marketing mix models aim to answer the marketer’s billion-dollar ...