Abstract: Every word or string of words a user types into a search engine has meaning. For example, a user might search for a “hotel” or a “hotel in New York City.” Keywords are the standard focus of ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

AI Overviews and zero-click search are changing how people find information and how brands get discovered. As search shifts from links to answers, one question keeps coming up: What happens to SEO?

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

A simple yet powerful Python CLI tool for technical SEO audits. Find and fix broken links, manage site-wide crawls with depth and page limits, and generate detailed JSON reports. Powerful SEO Analyzer ...

Move over Search Engine Optimization (SEO), the new must-have marketing strategy is Generative Engine Optimization (GEO). Traditional SEO results have collapsed, taking $74 billion in marketing ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

Search is evolving – fast. AI tools now deliver direct answers, while traditional search engines still list links. To stay visible, marketers need both search engine optimization (SEO) and generative ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

A 15-foot yellow python weighing 85 pounds had to be pulled from a parked vehicle's engine Saturday night. After more than two hours, the Garland Animal Control Officer safely captured the python. It ...