Retail today runs on context: actual, in-the-moment understanding of where a shopper is, what they’re doing, and what they ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Earlier this year, Paul Hudson asked me to answer a few questions about app marketing for a book he was writing called ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...

Apple is rolling out a round of enhancements that will make it easier for developers to submit, manage, and market their apps on the App Store. Here’s what’s new. As detailed in the News section of ...

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Texting scams are exploding. In 2024 alone, U.S. consumers lost $470 million to them, according to the Federal Trade Commission, a number more than five times what it was just four years earlier. To ...

Say what you want to, but, in my humble opinion (and experience), cleaning up your short game is the fastest way towards lowering golf scores. And it’s not just me who thinks that, either. In fact, ...

Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with a TikTok video of a man sipping Ocean Spray while gliding along on ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.