A Paris running store launched a wild stunt: free shoes if you could outrun their “security”—Olympic sprinter Mickaël Zézé (less than 10s 100m). Shoppers sprinted through aisles, but he caught 72; only 2 escaped. The crowd filmed like it was a game show. Clips hit TikTok/YouTube, racking up 40M views, 750M impressions in 70 countries, and €12M earned media—all for the cost of 2 pairs of shoes.
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