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Everyone thinks product discovery starts with an idea. It doesn’t. It starts with belief. Belief that you can create something valuable before anyone else sees it. Every product you admire today was once something people laughed at. Uber sounded insane. Airbnb sounded impossible. Streaming games sounded stupid. But the founders believed first. Most people fail because they don’t test ideas. They wait for “certainty.” Entrepreneurs win because they test belief. Product discovery is simple: Test f
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